another definition in the dictionary:
Polyopoly-a market situation in which there are no large sellers but many small ones.
Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
Brand_Insistenc
the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
see also:
Action_Plan
see Action Program. ...
another definition in the dictionary:
Product_Leverag-see Brand Leveraging.
Simulated_Store-a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.
Post_Purchase_S
the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. ...
another definition in the dictionary:
Convenience_Goo-a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement, the category includes staples, impulse goods and emergency goods. See Consumer Product, Emergency Goods, Impulse Goods, Staples.
Budgeting_Model-see Computer Modelling.
Manchester_Man
an old term for a salesperson, originally used in reference to salespeople hired by textile firms in ...
another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Promotion_Manag-an individual within an organisation responsible for promotional activities and campaigns.
Operating_Expen
all the costs incurred by a firm in carrying out its day-to-day activities. ...
another definition in the dictionary:
Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.
GNP-abbrev. Gross National Product
Product_Positio
marketing decisions and actions intended to create a particular place for a product in the market an ...
another definition in the dictionary:
Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
