Marketing Dictionary

another definition in the dictionary:

Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.

Product_Manager-an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.

Brand_Insistenc

the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.



see also:

Alternative_Clo
a closing technique in which a salesperson presents two alternatives in an attempt to get a commitme ...

another definition in the dictionary:

Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.

Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.

MRSA
abbrev. Market Research Society of Australia. ...

another definition in the dictionary:

Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.

Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.

Shelf_Fee
See Slotting Allowance. ...

another definition in the dictionary:

Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.

Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.

Economic_Enviro
factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the bu ...

another definition in the dictionary:

Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.

Imagery-the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.

Buyer_Resolutio
the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, ...

another definition in the dictionary:

Advertising_Pla-the basic issues or selling points that a company wishes to have included in an advertising campaign.

Global_Brands-brands sold to world markets with essentially the same promotion.


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