another definition in the dictionary:
Free_Samples-see Samples.
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Brand_Label
a label which gives the brand name of the product.
see also:
Lagged_Effect
see Lagged Response. ...
another definition in the dictionary:
Intangibles-see Services.
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Per_Diem_Expens
the payment of travel and accommodation expenses to a salesperson at a fixed daily rate. ...
another definition in the dictionary:
Information_Uti-the value given to a product by virtue of the fact that it can provide the user with information that is useful. See Utility.
Multidimensiona-a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.
Exclusive_Deali
an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' ...
another definition in the dictionary:
Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
Progressive_Com
a sales commission system in which the commission rate increases as the salesperson sells more goods ...
another definition in the dictionary:
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Limited_Line_Re-a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.
Free_on_Board_P
a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-boa ...
another definition in the dictionary:
Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
