another definition in the dictionary:
Service-an intangible product, any product offering that is essentially intangible.
Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.
a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
Sampling_Unit
the individual members chosen from a total population as respondents in a marketing research study. ...
another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Corporate_Image-advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertising, Corporate Image.
Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place o ...
another definition in the dictionary:
Moving_Average-a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Full_Nesters
a term used to describe the stage in the typical family life cycle in which the household consists o ...
another definition in the dictionary:
Drop_Error-a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error, New Product Development.
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Performance_App
an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a ...
another definition in the dictionary:
Service_Intangi-see Intangibility.
Geographical_Pr-a pricing method in which customers bear the freight costs from the producer's location to their own, examples of geographical pricing include FOB pricing, base-point pricing and zone pricing. See FOB Pricing, Base-Point Pricing, Zone Pricing.
Sampling
a promotional activity in which consumers are allowed to experience a good or service free of charge ...
another definition in the dictionary:
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.