another definition in the dictionary:
Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.
Brand_Loyalty
a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
see also:
Cross_Elasticit
a measure of the affect a change in the price of one product will have on the demand for a substitut ...
another definition in the dictionary:
Business_Mix-the combination of businesses in which a firm is engaged.
Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.
Price_Fixing
agreement or collusion between competitors to maintain certain fixed price levels to avoid competiti ...
another definition in the dictionary:
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
Intangibles-see Services.
Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...
another definition in the dictionary:
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
Homogeneous_Sho-shopping goods perceived by consumers to be essentially the same in quality and attributes, price is consequently the deciding factor. See Heterogenous Shopping Goods, Shopping Goods.
Prototype
rly version of a new product made or built specifically for trialling and testing. ...
another definition in the dictionary:
Product_Mix_Wid-the number of distinct product lines manufactured or distributed by an organisation. See Product Line, Product Mix.
Banded_Offers-see Banded Pack.
Audience_Attent
the degree to which a target consumer is likely to pay attention to an advertisement in a particular ...
another definition in the dictionary:
AIA-abbrev. Advertising Institute of Australia.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
