another definition in the dictionary:
Disjunctive_Mod-a model used in the study of consumer decision processes to evaluate alternative brands, the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
Demand_Elastici
see Elasticity of Demand. ...
another definition in the dictionary:
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.
Channel_of_Dist
see Marketing Channels. ...
another definition in the dictionary:
Closing_Skill-the ability of a salesperson to obtain the buyer's commitment to the purchase.
Compensation_Sy-schemes for remunerating salespeople for tasks performed, commonly used systems include straight salary, straight commission, and a combination of salary and incentives.
Divisional_Sale
a sales manager with responsibility for the sales activities of one of the operating divisions of a ...
another definition in the dictionary:
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
Daily_Sales_Pla
a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be vi ...
another definition in the dictionary:
AIO_Statements-expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.
Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.
Objective_and_T
a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling ...
another definition in the dictionary:
Buyer_Action_Th-a traditional point of view holding that a prospect buys after being guided through certain mental processes by a salesperson. See AIDA Concept, Buyer Resolution Theory, Formula Approach.
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.