Marketing Dictionary

another definition in the dictionary:

Reinforcement-the reward or punishment delivered by a particular response to a stimulus.

Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.

Brand_Map

see Perceptual Mapping.



see also:

Electronic_Fund
a system commonly used in retailing in which a consumer pays for purchases by means of an electronic ...

another definition in the dictionary:

New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.

Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...

another definition in the dictionary:

Psychological_D-the advertising of a product at a heavily reduced price, as in 'Was $49.95, now only $35.00', the practice may be illegal under the Trade Practices Act unless the reduction is a genuine one.

Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.

Closed_Promotio
a sales promotion which is available only to a specific, high-potential target, for example, a bank ...

another definition in the dictionary:

Carload_Freight-a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.

Consumer_Attitu-see Attitudes.

Audimeter
an electronic device to record which particular television channel is tuned to by a household, marke ...

another definition in the dictionary:

Installations-a classification of industrial goods which includes land, buildings and major equipment.

Distribution_Ma-see Physical Distribution Management.

Leads
see Sales Leads. ...

another definition in the dictionary:

Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.

Incremental_App-an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error