another definition in the dictionary:
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.
Brand_Map
see Perceptual Mapping.
see also:
Segmentation_St
specific marketing approaches available to, or taken by, a firm in relation to the market segment or ...
another definition in the dictionary:
Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
another definition in the dictionary:
Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
SRO_Technique-see Standing Room Only.
Aseptic_Packagi
a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packagi ...
another definition in the dictionary:
Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.
Determinance_Mo-a model used in the study of consumer decision processes to evaluate alternative brands. The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute. Thus, the decision is made on the basis of a less important attribute. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
Real_Positionin
the modification of a product offering so that it delivers more satisfactorily the benefits that buy ...
another definition in the dictionary:
Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
APN
abbrev. Australian Product Number. ...
another definition in the dictionary:
Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
