another definition in the dictionary:
AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.
Foothold_Firm-see Market Nicher.
Brand_Mark
the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
see also:
Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, ...
another definition in the dictionary:
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Communicability
the extent to which the benefits of a new product are likely to be noticed and discussed by consumer ...
another definition in the dictionary:
Competitive_Bid-a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.
Follower_Role-see Market Follower.
Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...
another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.
Organisational_
an organisation's broad, longer-term aims or performance expectations as opposed to its organisation ...
another definition in the dictionary:
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Sales_Engineer
a salesperson hired primarily for engineering knowledge or strong technical skills. ...
another definition in the dictionary:
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
