Marketing Dictionary

another definition in the dictionary:

Common_Carrier-regular scheduled transportation services such as railways, airlines and trucking lines, available to all users.

Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.

Brand_Monopoly

a circumstance in which a particular brand dominates a market.



see also:

Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...

another definition in the dictionary:

Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.

Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.

Direct_Marketin
selling to end-users by means other than direct sales contact between salesperson and buyer, the use ...

another definition in the dictionary:

Break_Even_Anal-a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.

Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.

Corrective_Adve
advertising to correct erroneous claims or misleading messages in previous promotional announcements ...

another definition in the dictionary:

Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.

Marketing_Budge-the amount allocated for expenditure on marketing activities in a specified period.

PLC
abbrev. Product Life Cycle ...

another definition in the dictionary:

Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.

Goals-aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a specified time period.

Corporate_Adver
a form of institutional advertising focussing not on a particular product or product range but on th ...

another definition in the dictionary:

Functional_Whol-agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers and receive commissions for their services, also referred to as Functional Middlemen.

Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.


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