another definition in the dictionary:
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.
Brand_Monopoly
a circumstance in which a particular brand dominates a market.
see also:
Channel_of_Dist
see Marketing Channels. ...
another definition in the dictionary:
Blue_Sky_Laws-legislation intended to prevent sales to gullible investors.
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Brand_Convictio
the strong attitude or attachment consumers have towards a particular brand. ...
another definition in the dictionary:
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
Credit_Terms
conditions negotiated between seller and buyer relating to the time within which the buyer is oblige ...
another definition in the dictionary:
Fear_Appeals_in-advertising messages which use fear as their focus, often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard drugs, etc. See Emotional Appeals in Advertising, Rational Appeals in Advertising.
MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
another definition in the dictionary:
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
Public_Policy_E
that part of a firm's external environment which consists of controversial issues or matters of conc ...
another definition in the dictionary:
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
