Marketing Dictionary

another definition in the dictionary:

Causal_Research-marketing research which examines the cause-and-effect relationship among variables.

Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.

Brand_Name

the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.



see also:

Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...

another definition in the dictionary:

Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.

Global_Brands-brands sold to world markets with essentially the same promotion.

Population
in marketing research, the total group that a researcher wishes to study, also called the Universe. ...

another definition in the dictionary:

Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.

Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.

Socioeconomic_V
factors of a social and economic nature (occupation, income, etc) which indicate a person's status w ...

another definition in the dictionary:

Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.

Combination_Bra-emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.

Market_Driven_E
an economy controlled by market forces rather than by government action. ...

another definition in the dictionary:

Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.

Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.

Alternative_Clo
a closing technique in which a salesperson presents two alternatives in an attempt to get a commitme ...

another definition in the dictionary:

Specialty_Goods-consumer goods for which the customer has strong preference and is prepared to search for extensively to select and purchase the most suitable. See Convenience Goods, Shopping Goods.

Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error