another definition in the dictionary:
Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
Brand_Power
the force a particular brand has to dominate its category through the magnitude of its recognition.
see also:
Agricultural_Co
an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale ...
another definition in the dictionary:
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Quality_Control-measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met, good product performance, achieved by efficient quality control, helps to ensure that consumers will become repeat purchasers.
Attitudes
enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subj ...
another definition in the dictionary:
Market_Based_Ma-a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation), an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation, Product-Based Marketing Organisation.
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
Growth_Strategi
the means by which an organisation plans to achieve its objective to grow in volume and turnover. Fo ...
another definition in the dictionary:
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Competition-see Competitors.
Corporate_Umbre
a term used in reference to the use made of the corporate name and corporate image as a shield for n ...
another definition in the dictionary:
Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
