another definition in the dictionary:
Hypermarket-a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
Brand_Preferenc
the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
see also:
Disjunctive_Mod
a model used in the study of consumer decision processes to evaluate alternative brands, the idea th ...
another definition in the dictionary:
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Capitalist_Syst
see Free Market System. ...
another definition in the dictionary:
Public_Policy_E-that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups, factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Line_Retrenchme
see Product Line Retrenchment. ...
another definition in the dictionary:
Corporate_Strat-see Strategic Planning.
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Break_Even
the point at which total revenue is equal to total cost. ...
another definition in the dictionary:
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
AFCO
abbrev. Australian Federation of Consumer Organisations. ...
another definition in the dictionary:
Service_Heterog-see Variability.
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
