another definition in the dictionary:
FIS_Pricing-see Free-in-Store Pricing.
Market_Segment-a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants, those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.
Brand_Promiscui
consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty.
see also:
Population_Char
variables including age, gender, income, marital status, education, nationality, race, religion, etc ...
another definition in the dictionary:
Canned_Approach-see Stimulus-Response Approach.
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
Continuum_of_Pl
the idea that planning is a multi-level process, beginning at the top with corporate planning and go ...
another definition in the dictionary:
Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
Closing_Signals-see Buying Signals.
Sales_Tasks
the job activities carried out by salespeople, these may include direct selling tasks (making produc ...
another definition in the dictionary:
Barter-an exchange in which one good is traded for another, money is not involved.
FMCG-abbrev. Fast Moving Consumer Goods.
Marketing_Envir
the internal and external influences which affect marketing decision-making and have an impact on it ...
another definition in the dictionary:
Selling_Agent-see Agent.
Marketing_Contr-an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures.
Product_Flankin
a competitive marketing strategy in which a company produces its brands in a variety of sizes and st ...
another definition in the dictionary:
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
