another definition in the dictionary:
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
Selling_Proposi-see Unique Selling Proposition.
Brand_Reinforce
activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
see also:
Buying_Centre
everyone within an organisation who participates in a buying decision, categories of participants wi ...
another definition in the dictionary:
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.
Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a sep ...
another definition in the dictionary:
Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.
Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Commodity_Rate
a rate which is applied in any situation where freight is product specific rather than based on volu ...
another definition in the dictionary:
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.
Response_Time
the time taken by a firm to answer a customer inquiry about the status of an order. ...
another definition in the dictionary:
Entry_Barrier-see Market Entry Barrier.
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
National_Sales_
a sales manager with responsibility for the nation-wide operations of a sale division. ...
another definition in the dictionary:
Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.
Kinesic_Communi-body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc. See Nonverbal Communication, Proxemic Communication, Tactile Communication.
