another definition in the dictionary:
Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
Brand_Revival
the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
see also:
Balance_Sheet_C
a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'ar ...
another definition in the dictionary:
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
ADvertising_to_-the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Singles_Market
a market segment, regarded as both a lifestyle and a demographic category, which includes widowed an ...
another definition in the dictionary:
Marketing_Consu-independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.
Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Growth_Rate
see Market Growth Rate. ...
another definition in the dictionary:
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
Direct_Accounts
large accounts serviced by head office personnel or company executives rather than by salespeople in ...
another definition in the dictionary:
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Marketing_Infor-an organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, present and future operations on an on-going basis in order provide support for management's marketing decisions, its four major components are an internal records bank (internally generated marketing information), a marketing intelligence bank (information from external sources), an analytical bank (statistical techniques and mathematical models), and an 'ad hoc' marketing research bank (research into non-recurring problems).
Product_Elimina
the decision to drop a product (for example, in the decline stage of its life cycle) in order to use ...
another definition in the dictionary:
Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.
Qualifying_the_-asking questions to discover whether a prospective buyer has a need for the product, can afford it, and has the authority to buy.
