another definition in the dictionary:
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Extensive_Decis-see Extensive Problem Solving.
Brand_Strategie
decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
see also:
Selling_In
the process of educating the salesforce and distributors to sell a new product as part of the prepar ...
another definition in the dictionary:
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Order_Filling_C
warehousing, transportation, order processing, billing and collection of payments. ...
another definition in the dictionary:
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Compensation
remuneration for work done on behalf of another. ...
another definition in the dictionary:
Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.
Imagery-the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.
Atomistic_Compe
see Pure Competition. ...
another definition in the dictionary:
Multilevel_In_D-a tactic used by selling organisations where the buying centre of a large and important company includes many participants, the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.
Dissonance-see Cognitive Dissonance.
Channel_Power
the circumstances - economic or social that allow one channel member to control another. See Channel ...
another definition in the dictionary:
Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
