another definition in the dictionary:
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.
Brand_Switching
the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
see also:
At_Home_TV_Shop
a form of non-store retailing in which products are shown on a television screen and presented enthu ...
another definition in the dictionary:
Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Just_In_Time_Pu
see Just-In-Time Inventory System. ...
another definition in the dictionary:
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Census
the collection of data from all possible sources in a population. ...
another definition in the dictionary:
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
Sampling
a promotional activity in which consumers are allowed to experience a good or service free of charge ...
another definition in the dictionary:
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.
Information_Uti
the value given to a product by virtue of the fact that it can provide the user with information tha ...
another definition in the dictionary:
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
