another definition in the dictionary:
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Breadth_of_Prod
see Width of Product Line.
see also:
MCA
abbrev. Media Council of Australia ...
another definition in the dictionary:
Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.
Customer_Panels
see Focus Group. ...
another definition in the dictionary:
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
Retailing
the activity of selling to buyers who are buying for their own ultimate consumption. ...
another definition in the dictionary:
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Brand_Name
the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark. ...
another definition in the dictionary:
Special_Rate-see Commodity Rate.
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
Administered_Ch
see Administered Vertical Marketing System. ...
another definition in the dictionary:
Qualifying_the_-asking questions to discover whether a prospective buyer has a need for the product, can afford it, and has the authority to buy.
Qualifying_the_-asking questions to discover whether a prospective buyer has a need for the product, can afford it, and has the authority to buy.
