another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
DIY_Goods-goods produced for the 'do-it-yourself' market.
Breakthrough_Op
opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
see also:
Base_Point_Pric
a pricing method in which customers are charged freight costs from a base point, the base-point may ...
another definition in the dictionary:
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Order_Processin-all of the activities related to filling a customer's order - checking the order, prices, terms, customer credit and stock levels, producing an invoice, picking the goods from the warehouse, packing and shipping them, and collecting payment.
Non_Profit_Mark
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes ...
another definition in the dictionary:
Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.
Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.
Market_Skimming
a pricing approach in which the producer sets a high introductory price to attract buyers with a str ...
another definition in the dictionary:
Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Opportunity_Mat
a diagnostic marketing tool providing a means of appraising environmental attributes to alert manage ...
another definition in the dictionary:
Marketing_Servi-services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.
SKU-abbrev. Stock-Keeping Unit.
Corporate_Brand
associating the name of a corporation with the individual brand name in product marketing, usually t ...
another definition in the dictionary:
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
