another definition in the dictionary:
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.
Broadening_Conc
the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
see also:
Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market ...
another definition in the dictionary:
Moral_Pricing-a pricing method used where the product is socially or politically sensitive and costs are difficult to identify.
Action_Plan-see Action Program.
Complete_Segmen
the division of a market into segments consisting of individual customers and tailoring a product an ...
another definition in the dictionary:
Installations-a classification of industrial goods which includes land, buildings and major equipment.
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Return_on_Equit
a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage ...
another definition in the dictionary:
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
Per_Diem_Expens
the payment of travel and accommodation expenses to a salesperson at a fixed daily rate. ...
another definition in the dictionary:
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.
Source_Objectio
an objection by a prospective buyer levelled against the firm represented by the salesperson. ...
another definition in the dictionary:
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
