another definition in the dictionary:
Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.
Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.
Broker
a marketing intermediary or middleman between buyer and seller, an agent. See Agent.
see also:
Customer_Servic
a wide variety of activities intended to ensure that customers receive the goods and services they r ...
another definition in the dictionary:
Choice_Set-the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
another definition in the dictionary:
Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.
Individual_Prod-see Product Item.
Affordable_Meth
see All-We-Can-Afford Method. ...
another definition in the dictionary:
Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Brand_Strategie
decision-making for the effective handling of brands, three general branding strategies are availabl ...
another definition in the dictionary:
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, its present o ...
another definition in the dictionary:
Limited_Line_De-a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.
Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
