another definition in the dictionary:
Distribution_Ch-see Marketing Channels.
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Browngoods
a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
see also:
Sales_Territory
the specific region or group of customers for which a salesperson has direct responsibility. ...
another definition in the dictionary:
Deceptive_Packa-packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume of the contents is greater than it actually is. See Ullage.
Exclusive_Assor-an assortment strategy in which a reseller decides to carry the product line of only one manufacturer. See Assortment Strategies, Broad Assortment, Deep Assortment, Scrambled Assortment.
Sole_Survivor
the final stage in the family life cycle, two sub-categories are used by marketers in examining cons ...
another definition in the dictionary:
Sales_Potential-an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
Media_Vehicle
a specific medium for the transmission of an advertiser's message. ...
another definition in the dictionary:
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
Retailing
the activity of selling to buyers who are buying for their own ultimate consumption. ...
another definition in the dictionary:
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.
New_Task_Buying
an organisational buying situation in which the organisation has had no previous experience with the ...
another definition in the dictionary:
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
