another definition in the dictionary:
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.
Buddy_System
an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.
see also:
Sensory_Retaili
a recent trend in retailing in which the retailer attempts to position the store and attract custome ...
another definition in the dictionary:
Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.
Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.
Brand_Convictio
the strong attitude or attachment consumers have towards a particular brand. ...
another definition in the dictionary:
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Actionability-one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation, actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility, Measurability, Substantiality.
Browngoods
a classification of consumer durables which includes television sets, radios and hi-fi equipment. Se ...
another definition in the dictionary:
Marketing_Expen-a marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total marketing expenses are expressed as a percentage of total sales revenue.
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...
another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
McKinsey_7_S_Fr
a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising s ...
another definition in the dictionary:
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
