Marketing Dictionary

another definition in the dictionary:

Order_Processin-all of the activities related to filling a customer's order - checking the order, prices, terms, customer credit and stock levels, producing an invoice, picking the goods from the warehouse, packing and shipping them, and collecting payment.

Developmental_M-marketing acitivity intended to increase demand for a product that appears to meet an evident market need.

Budget_Determin

see Advertising Budget Determination.



see also:

Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...

another definition in the dictionary:

Needs-innate feelings of deprivation in a person. See Wants.

Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.

Quota
any restriction imposed by law on the quantity of a product which can be produced or imported, a for ...

another definition in the dictionary:

Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.

Services_Sellin-the selling of intangible products.

Price_Bundling
a pricing strategy in which various products sold to a customer together are offered at a price less ...

another definition in the dictionary:

Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.

FAS-abbrev. Free-alongside-Ship (at port of export).

Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...

another definition in the dictionary:

Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.

Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.

Marketing_Depar
a division within a company with responsibility for the planning and co-ordination of all marketing ...

another definition in the dictionary:

Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.

Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.


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