another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Intermodal_Tran-a shipping method in which two or more modes of transport are used, for example, where containerised goods are loaded from truck to ship and back to truck again in the port of destination.
Build_Strategy
decision-making aimed at increasing market penetration of existing products into existing markets or new markets or both.
see also:
Hold_Strategy
a course of action appropriate for a product (usually in the decline stage of its life cycle) in whi ...
another definition in the dictionary:
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
Installations-a classification of industrial goods which includes land, buildings and major equipment.
R_and_D
abbrev. Research and Development. ...
another definition in the dictionary:
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Cents_Off_Deal-see Price Packs.
Depreciation_
an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed as ...
another definition in the dictionary:
Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Full_Service_Re
a marketing research firm which can offer a client a complete range of services, including problem d ...
another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
Conglomerate_Di
a growth strategy in which a company seeks to develop by adding totally unrelated products and marke ...
another definition in the dictionary:
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.
