Marketing Dictionary

another definition in the dictionary:

Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.

Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.

Bundling

the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.



see also:

Market_Segmenta
the organisation of a firm's marketing activities so that a separate division is responsible for eac ...

another definition in the dictionary:

Kanban-see Just-In-Time Inventory System.

Shelf_Fee-See Slotting Allowance.

Cooling_Off_Per
a short period of time, usually a few days, in which purchasers of a product may void a sale contrac ...

another definition in the dictionary:

Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.

Endless_Chain_M-a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.

Sales_Analysis
the break-down of sales figures by region, product, customer, market, etc. for a given period as a c ...

another definition in the dictionary:

Geographical_Pr-a pricing method in which customers bear the freight costs from the producer's location to their own, examples of geographical pricing include FOB pricing, base-point pricing and zone pricing. See FOB Pricing, Base-Point Pricing, Zone Pricing.

Cold_Calling-making a sales call on a client without an appointment.

Multiple_Channe
the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major ...

another definition in the dictionary:

KISS_Principle-acronym for 'Keep It Simple and Straightforward'

Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.

Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...

another definition in the dictionary:

Diseconomies_of-see Economies of Scale.

Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.


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