another definition in the dictionary:
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
Burst_Advertisi
a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.
see also:
Private_Brand
a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand. ...
another definition in the dictionary:
Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.
Sales_Office-premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.
Distortion
see Selective Distortion. ...
another definition in the dictionary:
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
Commodity_Marke
markets typified by the homogeneity of products and a virtual irrelevance of branding. ...
another definition in the dictionary:
Global_Brands-brands sold to world markets with essentially the same promotion.
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Industrial_Sell
all forms of personal selling to organisational and industrial buyers of products for resale, or for ...
another definition in the dictionary:
Authorisation-see Brand Authorisation.
Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.
Pareto_s_Princi
the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent ...
another definition in the dictionary:
Floor_Price-see Price Floor.
Compensation-remuneration for work done on behalf of another.
