another definition in the dictionary:
Selective_Perce-see Selective Exposure.
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
Business_Analys
a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
see also:
Canned_Approach
see Stimulus-Response Approach. ...
another definition in the dictionary:
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
Market_Challeng-a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower, Market Leader, Market Nicher.
Expense_Quota
the amount budgeted for a salesperson for expenses associated with making sales in a territory, used ...
another definition in the dictionary:
Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.
Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.
Marginal_Revenu
the change in total revenue that results from selling an additional unit. ...
another definition in the dictionary:
Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.
Attributes-see Features.
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
another definition in the dictionary:
New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...
another definition in the dictionary:
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.
