another definition in the dictionary:
ATC-See Average Total Cost.
Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Business_Cycles
historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.
see also:
Mail_Order_Hous
a retailing organisation which uses catalogues rather than a sales force to promote its goods to cus ...
another definition in the dictionary:
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Feature_Modific
a change made to any feature of a product in order to make it safer, more useful or more valuable to ...
another definition in the dictionary:
Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.
Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.
Sales_Contests
sales promotions aimed at members of a company's sales force, sales contests are competitions design ...
another definition in the dictionary:
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Intangibility
one of the four characteristics (with inseparability, perishability and variability) which distingui ...
another definition in the dictionary:
Manufacturers_R-see Manufacturers' Agent.
Company_Mission-see Corporate Mission.
Gatekeepers
people within organisations who can control the flow of information to members of the buying centre. ...
another definition in the dictionary:
National_Introd-the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
