another definition in the dictionary:
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Capitalist_Syst-see Free Market System.
Business_Guides
journals, periodicals, magazines etc. containing information about the size, product range, personnel, etc. of companies.
see also:
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Market_Nicher
a company whose products serve segments too small to be of interest to firms with larger shares of t ...
another definition in the dictionary:
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Bonus_Plan-a scheme for additional payments to salespeople to be made at the discretion of management for a particular sales achievement.
Need_Gap_Analys
an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage ...
another definition in the dictionary:
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Indu ...
another definition in the dictionary:
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Discount-a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances, Cash Discount, Quantity Discount, Seasonal Discount, Trade Discount.
Sales_Force_Com
a method of forecasting future demand for a product by adding together what each member of the sales ...
another definition in the dictionary:
Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
