another definition in the dictionary:
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Spreadsheet_Ana-the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances.
Business_Plan
a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.
see also:
Extrinsic_Rewar
rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fr ...
another definition in the dictionary:
No_Name_Brand-see Generic brand
Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
Sell_In
see Selling-In. ...
another definition in the dictionary:
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...
another definition in the dictionary:
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
CIF-abbrev. Cost, Insurance and Freight.
Differentiated_
one of four possible approaches (with concentrated segmentation strategy, market segment expansion s ...
another definition in the dictionary:
Market_Developm-a strategy by which a company seeks growth by taking its existing products into new markets.
Copyright-protection in law afforded to authors, musicians, artists, etc. in respect to the works they have created.
Advertising_Res
research done to test the effectiveness of advertising, this may include the pre-testing and post-ev ...
another definition in the dictionary:
Australian_Adve-a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc, the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, readership profiles, etc.
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
