Marketing Dictionary

another definition in the dictionary:

Quality_Control-measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met, good product performance, achieved by efficient quality control, helps to ensure that consumers will become repeat purchasers.

Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.

Business_Plan

a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.



see also:

Adoption_of_Inn
a normal distribution curve illustrating the fact that customers vary widely in their willingness or ...

another definition in the dictionary:

Australian_Fede-the umbrella group for the consumer movement in Australia.

Guarantee-a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.

Representative
see Sales Representative. ...

another definition in the dictionary:

Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.

Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.

Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...

another definition in the dictionary:

MCA-abbrev. Media Council of Australia

Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.

Service_Heterog
see Variability. ...

another definition in the dictionary:

Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.

Pressure_Group-any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome.

Advertising_Fed
an association representing the interests of Australian advertising agencies. ...

another definition in the dictionary:

Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.

Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.


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