another definition in the dictionary:
Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
Business_Portfo
a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix, General Electric Strategic Business Portfolio Planning Grid.
see also:
Piggybacking
a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of compl ...
another definition in the dictionary:
Freudian_Motiva-the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase. See Motivation, Maslow's Theory of Motivation, Herzberg's Theory of Motivation.
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
Recall
see Product Recall. ...
another definition in the dictionary:
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.
Environmental_F
attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forc ...
another definition in the dictionary:
Last_Chance_Clo-see Standing Room Only.
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Custom_Marketin
marketing activity in which a company attempts to satisfy the unique needs of every customer, also c ...
another definition in the dictionary:
Merchant_Wholes-an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Anticipatory_Pr
the practice of setting a somewhat higher price than would otherwise have been chosen in expectation ...
another definition in the dictionary:
Just_In_Time_Pu-see Just-In-Time Inventory System.
Extension_Appro-an approach to global pricing in which a firm sets the same price for its product around the world and expects purchases to pay whatever additional freight and import costs apply. See Adaptation Approach to Pricing, Geocentric Approach to Pricing.
