another definition in the dictionary:
Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.
Buy_Classes
buying situations categorised according to the prior experience of the buyer with the product and supplier, buy classes can be classified as straight rebuys, modified rebuys and new tasks. See Modified Rebuy, New Task Buying, Straight Rebuy.
see also:
Competitive_Att
options available for attacking a competitor, these include a frontal attack (head-on), a flanking a ...
another definition in the dictionary:
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Niche_Marketing-see Concentrated Marketing
Display_Aids
see Visual Aids. ...
another definition in the dictionary:
Channel_Captain-a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Sales_Promotion
a marketing control measure used to determine whether the amount spent on sales promotion was excess ...
another definition in the dictionary:
Barter-an exchange in which one good is traded for another, money is not involved.
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
Organisation_Ma
activity related to the marketing of an association, school, college, hospital, sporting or social g ...
another definition in the dictionary:
Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.
Problem_Childre-see Question Marks.
Response_Time
the time taken by a firm to answer a customer inquiry about the status of an order. ...
another definition in the dictionary:
Polyopsony-a market situation in which there are no large buyers but many small ones.
Consumer_Attitu-see Attitudes.
