another definition in the dictionary:
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buying Centre.
see also:
In_Store_Media
in-house media, usually radio or TV networks, inside department or variety stores to encourage foot ...
another definition in the dictionary:
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
Available_Marke
that part of the total market which professes an interest in a product, can afford to purchase it, a ...
another definition in the dictionary:
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.
Point_of_Purcha
a form of promotion used to support personal selling and advertising, displays, consisting of packag ...
another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
Promotional_Ada
a strategy in which the same product is sold in different geographic locations but with a unique pro ...
another definition in the dictionary:
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Extensive_Decis-see Extensive Problem Solving.
Multiple_Unit_P
offering a lower price per unit for the purchase of two or more products of the same type when bough ...
another definition in the dictionary:
GNP-abbrev. Gross National Product
Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.
