another definition in the dictionary:
Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.
Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Buyer_Dissonanc
see Cognitive Dissonance.
see also:
Perceived_Risk
see Risk. ...
another definition in the dictionary:
Australian_Mark-an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Business Management, the aims of the Institute include the provision of aid and support to members in the furtherance of their careers, and the representation of the best interests of members to business, governments and the public.
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Image_Persisten-the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...
another definition in the dictionary:
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
Grade_Label
a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product off ...
another definition in the dictionary:
Psychological_S-a consumer's mind set, his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes, Needs, Perception.
Product_Line_Re-reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category. See Product Line, Product Mix Width.
Financial_Resou
the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed ...
another definition in the dictionary:
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.
