another definition in the dictionary:
AFA-abbrev. Advertising Federation of Australia.
Product_Line_Ex-one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a product line expansion segmentation approach a firm offers several products to one segment. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Differentiated Segmentation Strategy.
Buyer_Readiness
the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
see also:
Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...
another definition in the dictionary:
Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.
Manufacturers_R
see Manufacturers' Agent. ...
another definition in the dictionary:
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Homogeneous_Sho-shopping goods perceived by consumers to be essentially the same in quality and attributes, price is consequently the deciding factor. See Heterogenous Shopping Goods, Shopping Goods.
Selective_Expos
the perception by an individual of certain, more relevant, facts or advertisements but not of others ...
another definition in the dictionary:
Prospect-a potential customer. See Sales Leads, Suspect.
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Image_Utility
the value given to a product by virtue of the fact that it brings satisfaction to the user in creati ...
another definition in the dictionary:
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Referral_Sellin
selling to customers whose names have been suggested by previous satisfied customers. ...
another definition in the dictionary:
Physical_Distri-the storage, handling and movement of goods within an organisation and their shipment to customers.
