another definition in the dictionary:
Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Buyer_Resolutio
the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
see also:
Desk_Jobber
see Drop Shipper. ...
another definition in the dictionary:
Marketing_Resea-a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...
another definition in the dictionary:
Profitability_C-marketing effort intended to assess the level of profitability of each product in the portfolio, of each market segment, of each marketing channel, etc.
AIM-abbrev. Australian Institute of Management.
Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...
another definition in the dictionary:
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Pre_Approach_St
the first stage in the selling process, the stage in which a salesperson prospects for new accounts, ...
another definition in the dictionary:
Personality_Seg-the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.
Marketing_Syner-the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.
Negotiated_Rate
a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company ...
another definition in the dictionary:
Reseller_Market-the market consisting of wholesalers and retailers who buy products for resale purposes.
Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.
