another definition in the dictionary:
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
Custom_Publishi-the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers and to exercise greater control over the editorial environment in which its advertisements appear, a custom published magazine will usually carry outside advertisements as well in order to defray the cost of the launch and lend an air of legitimacy. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. have all launched magazines.
Buyer_Seller_Dy
the two-way flow of communication between buyer and seller.
see also:
Secondary_Resea
the collection of marketing research data using previously published sources. See Primary Research. ...
another definition in the dictionary:
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Self_Liquidator-a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price, also called a self-liquidating premium.
Hold_Strategy
a course of action appropriate for a product (usually in the decline stage of its life cycle) in whi ...
another definition in the dictionary:
DSS-abbrev. Decision Support System.
Recycling-the collection and processing of used materials for reuse.
Corporate_Logo
a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or orga ...
another definition in the dictionary:
Market_Driven_E-an economy controlled by market forces rather than by government action.
Advertising_Sta-a body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for consumer complaints about advertising.
Elaboration_Pro
questions posed by salespeople when positively encouraging prospects to provide additional informati ...
another definition in the dictionary:
Distortion-see Selective Distortion.
Kinked_Demand_C-the shape of a demand curve when any rise in price above the customary level will result in a sharp decline in demand.
No_Name_Brand
see Generic brand ...
another definition in the dictionary:
Receiver-the target of a message in the communication process.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
