another definition in the dictionary:
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Purchase_Allowa-see Off-Invoice Allowance.
Buying_Allowanc
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
see also:
Multiple_Exchan
a term used in non-profit marketing in reference to the fact that non-profit organisations must deal ...
another definition in the dictionary:
House_Accounts-see Direct Accounts.
Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.
Adviser_Approac
a closing technique in which a salesperson specifies all that a customer will require to solve the p ...
another definition in the dictionary:
Discount_Store-see Discount House.
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
CIF
abbrev. Cost, Insurance and Freight. ...
another definition in the dictionary:
Brand_Concept-the image that the brand sponsor wants a particular brand to have, the desired positioning of the brand in the market and in the minds of consumers.
Odd_Even_Pricin-see Odd Pricing.
Introductory_Al
see Slotting Allowance. ...
another definition in the dictionary:
Blanket_Purchas-a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time, also called a Blanket Contract.
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Diffusion_Proce
the manner in which an innovative technology spreads across a market group by group according to the ...
another definition in the dictionary:
People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.
Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.
