another definition in the dictionary:
Selective_Deman-demand for a specific brand within a particular product class.
AMA-abbrev. American Marketing Association
Buying_Centre
everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
see also:
Credit_Terms
conditions negotiated between seller and buyer relating to the time within which the buyer is oblige ...
another definition in the dictionary:
Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
Consumer_Behavi
the behaviour of individuals when buying goods and services for their own use or for private consump ...
another definition in the dictionary:
Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.
Sociocultural_E-that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort, the changing sociocultural environment may pose threats or present opportunities.
Expert_Forecast
a sales forecasting method in which outside specialists or industry experts - economists, academics, ...
another definition in the dictionary:
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Redemption-the conversion of a sales promotion coupon to a purchase.
FABS
acronym for Features and Benefits Selling. ...
another definition in the dictionary:
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.
Buyer_Readiness
the state of preparedness or willingness in which an individual consumer may be in regard to the pur ...
another definition in the dictionary:
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
Channel_Power-the circumstances - economic or social that allow one channel member to control another. See Channel Captain.
