another definition in the dictionary:
Services_Sellin-the selling of intangible products.
Industrial_Prod-categories of goods and services bought by organisations for use in production or in the operation of their business, classes include installation, accessories, raw materials, component parts, supplies, and services.
Buying_Committe
a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
see also:
Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...
another definition in the dictionary:
Lexicographic_M-a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc. Thus, the purchase decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, lexigraphic model and determinance model.
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Sales_Manual
a set of printed materials containing product descriptions and related information for the guidance ...
another definition in the dictionary:
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.
Consumer_Goods
items purchased by consumers for personal and household use, consumer goods are classified as durabl ...
another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Product_Life_Cy-a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
Image_Pricing
see Psychological Pricing, Prestige Pricing. ...
another definition in the dictionary:
Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.
Decision_Flow_D
see Decision Tree. ...
another definition in the dictionary:
Consumer_Wearou-a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
