another definition in the dictionary:
Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.
Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
Buying_Cycle
the time taken by an organisation to complete its decision to buy.
see also:
Selling_In
the process of educating the salesforce and distributors to sell a new product as part of the prepar ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Industrial_Prod
categories of goods and services bought by organisations for use in production or in the operation o ...
another definition in the dictionary:
Harvest_Strateg-a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Factor_Analysis
a statistical procedure for trying to discover the basic factors that may underlie and account for t ...
another definition in the dictionary:
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Advantage-see Competitive Advantage.
Consumer_Durabl
a classification of consumer products consisting of goods with a long useful life, such as cars, ele ...
another definition in the dictionary:
Source_Credibil-in personal selling, the believability of the salesperson.
Postage_Stamp_P-see Uniform Delivered Pricing.
Sell_In
see Selling-In. ...
another definition in the dictionary:
Piggyback-a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
