another definition in the dictionary:
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
Odd_Even_Pricin-see Odd Pricing.
Buying_Power
the resources, especially financial, that customers have at a given time.
see also:
PERT
acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial to ...
another definition in the dictionary:
Kennel_Keeper-a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
Alternative_Clo
a closing technique in which a salesperson presents two alternatives in an attempt to get a commitme ...
another definition in the dictionary:
Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.
Paretopoly-a market situation in which there are a few large sellers and many smaller ones.
Order_Cycle_Tim
the time between placement of the order by the customer and the receipt of the merchandise. ...
another definition in the dictionary:
Prospect-a potential customer. See Sales Leads, Suspect.
Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
Hidden_Objectio
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objec ...
another definition in the dictionary:
Bagman-an eighteenth century term of British origin for a salesperson.
Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.
Material_Manage
a relatively recent organisational trend in purchasing in which some companies combine several funct ...
another definition in the dictionary:
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
AMA-abbrev. American Marketing Association
