another definition in the dictionary:
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.
Maintenance_Sel-generating sales volume from existing customers.
By_Product
a secondary product produced during the process of manufacturing another.
see also:
Embedding
a form of subliminal advertising, the concealing of imagery in various products and advertisements t ...
another definition in the dictionary:
Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.
Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.
Out_of_Stock_Co
the cost of sales lost when a particular item is not available when ordered by a customer. ...
another definition in the dictionary:
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Press_Release-an announcement released to the news media by a government body, organisation or firm, usually to obtain publicity or to offset some negative reaction to it or its products, also called a News Release.
Market_Share
a company's sales expressed as a percentage of the sales for the total industry. ...
another definition in the dictionary:
Buyer_Behaviour-the study of consumers and organisations in relation to their purchase decisions. See Consumer Behaviour, Organisational Buying Behaviour.
Price_Value_Rel-the connection that consumers make between price and quality, products with a higher price are commonly perceived to be of better quality.
Disposable_Inco
the balance of a person's income after payment of tax liability. See Discretionary Income. ...
another definition in the dictionary:
Advertising_Pla-the basic issues or selling points that a company wishes to have included in an advertising campaign.
Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
Formal_Product
see Actual Product. ...
another definition in the dictionary:
New_To_The_Worl-products which serve a purpose for which no product has previously existed. See New Products.
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
