another definition in the dictionary:
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.
Aided_Recall_Te
a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents ...
another definition in the dictionary:
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Brand_Map-see Perceptual Mapping.
Foothold_Firm
see Market Nicher. ...
another definition in the dictionary:
Marketing_Advan-the competitive edge that can be gained by more accurately identifying customer needs and wants and by developing products which deliver superior satisfactions, or by being more effective and efficient in positioning, promotion or distribution. See Cost Advantage.
Authoritarian_L-a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.
False_Objection
see Hidden Objection, Objections. ...
another definition in the dictionary:
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Common_Market
a group of geographically associated countries limiting trade barriers among member nations and appl ...
another definition in the dictionary:
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Lead_Generation-the activity of identifying potential customers.
Emergency_Goods
a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, ...
another definition in the dictionary:
Materials_Handl-the activities involved in the physical handling and moving of inventory.
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.