another definition in the dictionary:
Product_Failure-a product that does not meet management expectations in the marketplace.
MCA-abbrev. Media Council of Australia
By_Product_Pric
a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.
see also:
Safety_Needs
the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.
Full_Function_M-see Full-Service Wholesaler.
Comparative_Inf
one of three types of influence exerted on consumers (with informational influence and normative inf ...
another definition in the dictionary:
Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.
Perceived_Risk-see Risk.
Free_Associatio
a method of collecting qualitative marketing research data in which respondents are asked to supply ...
another definition in the dictionary:
Line_Retrenchme-see Product Line Retrenchment.
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Action_Plan
see Action Program. ...
another definition in the dictionary:
Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
Solitary_Surviv
see Sole Survivor. ...
another definition in the dictionary:
Sales_Territory-a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.
Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.
