another definition in the dictionary:
Oligopolistic_C-a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
CBD
abbrev. Central Business District.
see also:
Bar_Code
an arrangement of lines and spaces in code form used to identify a product by style, size, price, qu ...
another definition in the dictionary:
Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.
Price_Leadershi
a situation which occurs when one or a few companies, usually larger companies, are consistently the ...
another definition in the dictionary:
Capitalist_Syst-see Free Market System.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Indu ...
another definition in the dictionary:
Action_Plan-see Action Program.
Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.
Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...
another definition in the dictionary:
Scrambled_Merch-see Scrambled Assortment.
Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.
Infomercial
a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a co ...
another definition in the dictionary:
In_Home_Shoppin-see Home Shopping.
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
