Marketing Dictionary

another definition in the dictionary:

FAS_Pricing-see Free-alongside-Ship Pricing.

Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.

CIF

abbrev. Cost, Insurance and Freight.



see also:

Short_Term_Prof
a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, ...

another definition in the dictionary:

Global_Brands-brands sold to world markets with essentially the same promotion.

Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.

Media_Council_o
a body which represents the interests of advertisers, advertising agencies and the media. ...

another definition in the dictionary:

Service-an intangible product, any product offering that is essentially intangible.

Probabilistic_M-a statistical tool in which the probability that an event will occur again is estimated using historical data, for example, in sales forecasting past purchasing behaviour is used to estimate the degree of probability with which consumers will purchase the same item again.

Drummers
a nineteenth century term of American origin for a travelling salesperson. ...

another definition in the dictionary:

Advertising_Fed-an association representing the interests of Australian advertising agencies.

Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.

Bait_and_Switch
advertising an item at an unrealistically low price as 'bait' to lure customers to a store or sellin ...

another definition in the dictionary:

Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.

Primary_Demand-demand for a product class rather than for a particular brand within the class.

Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...

another definition in the dictionary:

Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.

Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.


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