another definition in the dictionary:
Market_Entry_Ba-any circumstance or feature of a market which inhibits or deters a firm from entering it, the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
see Cost-Insurance-Freight Pricing.
Organisational_
an organisation's broad, longer-term aims or performance expectations as opposed to its organisation ...
another definition in the dictionary:
Buyer_Dissonanc-see Cognitive Dissonance.
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, ...
another definition in the dictionary:
Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
Market_Driven_E-an economy controlled by market forces rather than by government action.
Invalid_Objecti
an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden O ...
another definition in the dictionary:
Brainstorming-an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Selling_Formula
various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selli ...
another definition in the dictionary:
Product_Leverag-see Brand Leveraging.
Product_Recall-the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable.
Buddy_System
an on-the-job sales training method in which an experienced salesperson is responsible for the train ...
another definition in the dictionary:
Service_Insepar-see Inseparability.
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.