another definition in the dictionary:
Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
C_Type_Response
a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
see also:
Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market ...
another definition in the dictionary:
Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
Aversive_Factor-qualities about people that turn others against them and may prevent the development of successful working relationships.
Average_Variabl
a measure of cost control, calculated by dividing the total variable cost of the goods produced by t ...
another definition in the dictionary:
Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
Progressive_Com-a sales commission system in which the commission rate increases as the salesperson sells more goods. See Regressive Commission.
Need_Directed_C
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) ...
another definition in the dictionary:
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Advantage
see Competitive Advantage. ...
another definition in the dictionary:
Multiple_Pricin-see Flexible Pricing.
Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
Heterogeneity
see Variability. ...
another definition in the dictionary:
Qualitative_Obj-objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as an objective in a specific period the acquisition of certain product knowledge, or the forming of a close business relationship with the buyer from a major account. See Quantitative Objectives.
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
