another definition in the dictionary:
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
Microsales_Anal
the analysis of the sales performance of an organisation during a particular accounting period by cl ...
another definition in the dictionary:
Action_Plan-see Action Program.
Market_Leader-the company whose products hold the largest market share. See Market Challenger, Market Follower, Market Nicher.
Premiums
a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of ...
another definition in the dictionary:
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Judgment_Sample
a type of non-probability sample used in gathering primary data in marketing research, the sample is ...
another definition in the dictionary:
Action_Plan-see Action Program.
Selling_Formula-various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.
Familiarity_Sca
a scaling device for measuring a target audience's awareness and knowledge of a company or its produ ...
another definition in the dictionary:
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.
Conference_Sell
a selling situation in which a salesperson enlists the assistance of other people in the company (te ...
another definition in the dictionary:
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.