Marketing Dictionary

another definition in the dictionary:

Maintenance_Sel-generating sales volume from existing customers.

Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.

Call_Report

a written record of sales calls made by a representative for submission to a supervisor. See Call.



see also:

Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...

another definition in the dictionary:

Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.

Barriers_to_Ent-see Access Barriers, Market Entry Barrier.

Buyer_Involveme
a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. ...

another definition in the dictionary:

Open_System-any system or enterprise (nation or business firm) that is affected by external forces.

SRO_Technique-see Standing Room Only.

Individual_Bran
a brand name used for a single product within a product line. See Corporate Branding, Family Brand. ...

another definition in the dictionary:

ROAM-abbrev. Return on Assets Managed.

Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.

Financial_Risk
concern in the buyer's mind that the product being considered for purchase is too expensive, or will ...

another definition in the dictionary:

Customer_Panels-see Focus Group.

Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.

Return_on_Equit
a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage ...

another definition in the dictionary:

Aesthetic_Needs-see Self-Actualisation Needs.

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.


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